Earthquakes and mofira
Every time there is a major earthquake around the world, we realize in some way that we, mofiria, are related to it. As I mentioned in a previous blog, during the Great East Japan Earthquake 12 years ago, we were just three months after we went independent from Sony which hit us hard. It was also a time when we reaffirmed that our vein authentication technology can contribute significantly to personal identification during disasters. One of the advantages of our mofiria vein authentication technology is that it can accurately identify individuals even if they are not conscious, don’t have their belongings, or are covered in debris. During the Kumamoto earthquake […]
I Do Not Prefer Business Phone Call
Below is not intended to criticize anyone, so please do not misunderstand. I personally do not prefer a business phone call. Phone calls do not consider a receiver’s convenience and demand the receiver to handle it as the top priority. A phone call will not be transcribed without software, so it could lead to a discrepancy in mutual understanding, and it takes time to share information with co-workers. I do not prefer SMS as well as it is also inconvenient to share information. Other than email, we have so many options to communicate, such as SNS, and in those ways, it will be much easier and more efficient. Conversely, if […]
Shifting From Pull Marketing to Push and Pull Marketing
Happy belated new year! We will appreciate your continued support this year.In the last post, I wrote about “striving” over our anniversary of the foundation, and for this year, while maintaining strive, our resolution is increasing active push action in marketing and sales.Below is one of the examples.We had a Sri Lankan legislator visit our office (picture below).During his very tight schedule in Japan, he told us that he met many Japanese legislators and representatives of companies, and he stopped by our office at the end. We had such a great discussion, and we mutually agreed that a tech venture company like mofiria could contribute to the fast-paced development of Sri Lanka.We will […]
「Striving」
I am much obligated to post in such a long time! Many unpredictable things happened in the last two years, and I hope everyone is doing ok and staying healthy. We, as mofiria have been through ups and downs during this time, but it will not be interesting for you to read about many negative things, so I would rather talk about some updates in positive way. 1) 12th Annivarsary・Today, Dec 6th, is our anniversary of foundation! We are at the end of 12-year Chinese zodiac cycle and going into the second cycle.・On the occasion of 10th anniversary, I shifted from the Pesident to the Founder & Chairman, but my […]
Reviewing 2020 First ７months
Due to the COVID-19, for the past seven months, “How are you?” was not the simple greeting but the serious asking if you stay safe and healthy. mofiria, our unique technology, must be very good for anti-COVID-19, but our business has not increased. This is our dilemma: Many people are now wearing facemasks, which makes face-recognition difficult. And, after washing hands, fingerprint recognition doesn’t work well, because hands remain a little wet. Our mofiria’s vein recognition Does work! We’ve thought that our time has finally come!! But the world-wide biometric demand decreased since early spring this year partly because of less activities of people. However, just recently, as the world […]
Dynamic Africa
The other day I have experienced one of the best seminars for the past few years. That was named “AAIC Africa Business Seminar”. (AAIC: https://www.aa-ic.com/en/about-en)From the beginning till the end, I was kept positively surprised and shocked by various presentations/slides/speeches on the vast potential of Africa and ongoing dynamic activities. I also realized not a few challenging issues to be solved. This seminar was a great teacher for me. Here are some of the examples I was especially impressed with. Most of their original concepts were born in advanced nations like USA. But the services are modified to best fit for Africa. That’s how those services are soaring. 1) Mobile […]
Resolution 2020
We, mofiria, have entered into the 10th year of operation.Thank you so much for your continued support, advice and cooperation. As a technology venture company, we have challenged many things. Some did have pretty big potential risks.But we did try, because we know “No challenge no win”. For the past year, we also tried to change global business models, the corporate organization and the capital policies, etc. 1) Business modelConsidering the limit of our resources, we have formed “competitive teams” with reliable partners to seek for global businesses.This strategy has worked to a large extent. But at the same time, this strategy has some room to be improved.We should be […]
Biometric Era
You may know the company, Gartner, the leading global research and advisory group, especially on High-tech. Their “Hype Cycle” provides annually a graphic representation of the birth and penetration of new technologies and applications. (Hype Cycle Research Methodology) In October last year, the Gartner Hype Cycle 2018 was released and biometrics is positioned on the “Slope of Enlightenment” stage where methodologies and best practices start developing, and it predicts that the social penetration of biometric services is expected in 2 to 5 years.This massage has encouraged us a lot. Coincidentally, many trials for the cashless-economy have become broadcast in Japan. Those trials involve biometric ID confirmation. “Cashless” with biometric ID […]
Better Life with Finger ID
As we enter into the 9th year of operation, we’ve reviewed mofiria’s vision and mission. The core message, that is “to contribute to make the better world by using our super-accurate authentication technology” is not changed, but the expression is modified for better understanding. For the better world, we’ d like to help solve these three challenges: 1) To make every single person have their own secure ID2) That ID is hard to be spoofed3) You’ll be free from keys, cards, or passwords Including all those essences, we’d decided to use the new slogan:Better Life with Finger ID Author of this article Satoshi Amagaimofiria CorporationPresident and CEO
8-Year Anniversary for mofiria
On December 6th,2018, Today we have 8-year anniversary of mofiria Corporation. Taking this opportunity, we want to express our sincere appreciation to all the people who have supported us, worked with us, and advised us. Sorry this is written in Japanese, but it is a kind of “my eternal reference”. It is an impressive documentary about Sony’s CCD development history.Sony’s CCD eventually made success after the tough 8-year of blood, sweat and tears in its R&D. The author is Mr. Yoshiyuki Kawana, one of core engineers of CCD development.Most precious lesson for me is “Never give up as long as you believe the future benefit of this new technology”. Recalling […]